The power of social media is finally making corporates think alot harder in Kenya. Just-a-band, a Kenyan music group has produced a viral campaign following the release of there second single from their latest album, 82. In a matter of days, the name makmende is on the lips, statuses and text messages of tens of thousands, and many more as I type this post. This is a great feat and an eye opener of how social marketing can hardly be overlooked in Kenya.

UPDATES:

The Wall Street Journal: Kenya Launches Country’s First Viral Video

Ethan Zuckerman says Makmende is so huge he can’t fit on Wikipedia

Others covering this story:

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13 comments

  1. Tony Reply March 23, 2010 at 5:52 pm

    so kenya is now clearly embracing not just the social media and all it has to offer. This should create a new frontier for kenyan artists and businesses in general and it is my hope that they can translate into monetary gains because the talent and foresight is undeniably present…….kenya STAND UP !!!!

  2. Pingback: Just-a-band produces the most viral campaign yet – Makmende

  3. Mbugua Njihia Reply March 24, 2010 at 9:08 am

    What am curious about is why are we not seeing this creativity from larger more established…well heeled brands seeking to capture the imagination of their audience who are clearly online and on mobile?So ScanAd is going on a Google like shopping spree snapping up competition and buying stakes in the hard heads. While this augers well for the bottom line and creates a pseudo monopoly, I have this feeling that this space is about to see some radical developments both in-terms of creativity and mode of execution on both web and mobile.

    http://bit.ly/dk6eSd

  4. wmworia Reply March 24, 2010 at 9:54 am

    Apparently the Makmende Facebook group grew 
    close to 100% in a day – from 8000 to 14000… or so i’ve heard

  5. Pingback: Tweets that mention Just-a-band produces the most viral campaign yet – Makmende -- Topsy.com

  6. Pingback: [STATS] Is Makmende Viral Yet? Really?

  7. Jack Muasa Reply March 24, 2010 at 12:53 pm

    I must say that the makmende viral campaign should be an eye-opener to corporates and SME’s, some of whom have not yet been convinced on the reason of having a website. Internet marketing is here to stay, with a bang, whether you like it or not. EVOLVE OR DIE

  8. Makmende Mwenyewe Reply March 25, 2010 at 11:59 am

    It is truly an internet sensation….
    Get the latest Makmende phrases as the occur @
    http://demo.netrixbiz.com/makmende

  9. Makmende Mwenyewe Reply March 25, 2010 at 12:04 pm

    It is truly an internet sensation….

  10. Nairobian Perspective Reply March 25, 2010 at 12:45 pm

    @Jack Muasa that has just been my point over the years, just guess the kind of traffic this has generated….the facebook fanpage has over 22,000 fans growing by the minute!

  11. joel Reply March 25, 2010 at 5:45 pm

    ..that’s for sure. the internet era has just began for kenya. ladies and gentlemen, brace yourselves for a long anti-establishment revolutionary journey

  12. gamelmag Reply March 27, 2010 at 4:19 am

    This development is phenomenal. It is ample proof that social media, when harnessed properly, can be used to achieve great results on a large scale, even here in Africa. Thumbs up to all the Just a Band and all the bloggers, geeks and tweeps who made this happen!

  13. che Reply April 1, 2010 at 12:56 pm

    wow its good to keep kenya on the global map for good reasons

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