The power of social media is finally making corporates think alot harder in Kenya. Just-a-band, a Kenyan music group has produced a viral campaign following the release of there second single from their latest album, 82. In a matter of days, the name makmende is on the lips, statuses and text messages of tens of thousands, and many more as I type this post. This is a great feat and an eye opener of how social marketing can hardly be overlooked in Kenya.

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The Wall Street Journal: Kenya Launches Country’s First Viral Video

Ethan Zuckerman says Makmende is so huge he can’t fit on Wikipedia

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