Erik Hersman (@whiteafrican) takes a look at a new Kenyan e-commerce startup called Maduqa that aims to give any Kenyan the ability to own an online store:

Maduqa is a fledgling web startup in Nairobi. Their goal: make it simple, fast and easy for any Kenyan business owner to get their own store online in just a few minutes. Surprisingly, there’s nothing else out there quite like this (that I’ve seen), so it’s an excellent example of local entrepreneurs taking ideas from the global stage and localizing them to Kenyan needs.

I agree with a point Erik makes in his analysis – PesaPal as a payment mechanism for Maduqa could make things pretty interesting!