Cape Town crowdsourcing platform IdeaBounty is definitely growing in leaps and bounds, taking on more and more challenging crowdsourcing tasks for its clients. We’ve featured the platform severally and even done a podcast with their MD, Daniel Neville. IdeaBounty is now taking on providing it’s crowdsourcing platform to Chevrolet, giving creatives from all over the world a chance to win some bounty for a truly innovative television ad concept:

CHEVROLET TO CROWDSOURCE NEW TELEVISION AD CONCEPT

London, July 6, 2010 – Chevrolet will be using Idea Bounty and MOFILM, two of the world’s largest crowd sourcing platforms to create a new European TV commercial. The new brief “Passion & Practicality TV Ad Produced By Jon Landau” went live today and calls on creative individuals within the Idea Bounty community to submit a 30 to 60 second script or screenplay for a new television advert that will be directed by Jon Landau of Avatar fame.

Chevrolet is offering an enormous bounty of $7500 for the individual with the best idea. Once the client has chosen and awarded the winning TV script, it will be handed over to MOFILM who will then recruit their most successful crowd sourced TV director to create the commercial in conjunction with producer Jon Landau.

MOFILM’s mission is to allow creative people from anywhere in the world and with any background to ‘Get Creative – Get Noticed and Get Famous!’ using the MOFILM platform as a base to run ‘Make and Ad’ and film competitions to showcase talent. Currently MOFILM works with mobile operators in over 50 countries around the world to distribute content to mobile from within the MOFILM community, sharing any revenue 50/50 with filmmakers.

Both Idea Bounty and MOFILM are based on the concept of crowdsourcing – the idea that the creative power of the crowd can be harnessed to accomplish tasks that could only previously be done by the specialised few.
According to Jeff Howe, author of “Crowdsourcing — Why the Power of the Crowd is Driving the Future of Business. “crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all”.

“It’s a perfect meritocracy, where age, gender, race, education and job history no longer matter; the quality of work is all that counts; and every field is open to people of every imaginable background,” Howe writes. “If you can perform the service, design the product, or solve the problem, you’ve got the job.”

Idea Bounty, founded by Cape Town digital advertising and marketing agency Quirk, employs crowdsourcing to address briefs submitted by big businesses.

Companies approach Idea Bounty with a specific marketing problem they need solved. Idea Bounty then produces a brief, which it publishes to the Web, soliciting ideas from people around the world. The best ideas are then scrutinised by Idea Bounty’s clients, and the best idea is then paid a bounty, or fee.

In today’s cluttered European car market, most car companies create individual car ads for individual car models. For this brief, Idea Bounty is challenging the creative community to develop a television commercial script that highlights the desirability and relevance of the range of new Chevrolet vehicles in a fresh, memorable and inspiring way.

What most people don’t know is that Chevrolet now offers a full-range of cars across all size categories, designed with European customers in mind, at very affordable prices and fuel consumption to fit their daily lives. These facts further accentuate the need for Chevrolet to tell the “range-of-cars” story through this project.

The advert must therefore work to challenge notions of Chevrolet being about big, fuel-guzzling American cars and showcase the full portfolio of new cars that Chevrolet is bringing to market this year.

Daniel Neville, MD at Idea Bounty, emphasises that they is not interested in receiving finished design material; all it wants is an idea that can then be executed by an advertising or design agency.

“Most of the ideas we receive are no longer than an A4 page and we get input from everyone from students to stay-at-home moms to people who work in ad agencies and PR companies,” Neville says, “We want those fresh ideas you just don’t get from anywhere else.”

To participate, simply register on www.ideabounty.com, read more about the brief, and send in your most original idea.

MORE ABOUT Idea Bounty

Idea Bounty (wwww.ideabounty.com) was founded by Quirk eMarketing in 2008 with the purpose of offering a platform for brands to gather the best creative ideas for their most challenging briefs, rewarding only the best idea.

At the same time Idea Bounty offers an opportunity for creative people to come up with creative ideas for inspirational brands and get a financial reward if they win. Idea Bounty has more than 11.000 registered creatives and has worked with brands such as FNB, Levi’s®, BMW, Red Bull, The World Wild Life Fund and Castle Lager.

Idea Bounty was created by Quirk eMarketing, an award-winning online marketing agency.
For more information, contact: Daniel Neville, Idea Bounty Managing Director +27 (21) 462 7353 [email protected]