There is no question about it: the media landscape has changed, and those who need to broadcast messages in the new media need to adapt with it.

For Public Relations professionals and corporate communicators the Internet allows for greater distribution and reach of all messages through various new tools and tools and platforms, but it also means a company can no longer control these messages in the ways they are used to.

WebPR is used to enhance brand awareness, exposure and SEO efforts using various online channels like article directories, press release sites, industry related sites, online newsrooms, blogs, forums and social media sites.

WebPR: Should I or shouldn’t I?

Public Relations on the Web allows companies increased access to what their customers are saying, and a direct channel to respond to that. So many new recipients and avenues of information calls for more work for the PR team, and a nuanced understanding of the new media landscape. As well as building relationships with journalists, we need to include bloggers and other content generators. The rules of engagement are changing and PR has moved into a new and exciting era – it is now online!

Win a 4 week distance learning course in WebPR through Quirk Education and master effective WebPR strategies to increase the reach and relevance of your company’s marketing messages.

To win

Submit a 100 word motivation for why you could use a course in WebPR to [email protected] to qualify. Course commences 4 Oct.

The competition closes on the 2nd of October, 2010. So hurry up and submit your motivation NOW!

To find out more about the course please visit http://www.quirk.biz/courses/webpr. You can also contact Dianne on 021 462 7353 or [email protected] for more. For more on this and other eMarketing courses, click here.