Google Analytics is a free web tool which can provide you with a wealth of insight into how people are using your website. The trick to getting the most out of it is learning how it works  and how it can be customized to suit your needs.

google analytics

Sarah Blake, the head of the Optimisation team at Quirk eMarketing is going to be presenting two Google Analytics workshops on the 10th and 12th of November in Cape Town and Johannesburg respectively.

Workshop Details

Cape Town

Date: 10th November

Time: 8H30 for 9H00 – 17H00

Venue: The Grand Daddy Hotel, Long Street

Johannesburg

Date: 12th November

Time: 8H30 for 9H00 – 17H00

Venue: Eagle’s Nest Lodge and Conference Centre, Fourways

The cost of the workshop is R2950 (including VAT). This applies to both the Cape Town and Johannesburg workshops. There is space for only 30 people in each conference so act fast.

What you will learn

  • An overview of how Google Analytics works.
  • How to customise your Google Analytics implementation.
  • Some advanced uses of Google Analytics (don’t worry, nothing scary!).
  • How to check through, diagnose and fix implementation issues. 
  • Filters and segments: how to use them to make your data powerful.
  • Tracking all your campaigns in one place.
  • Key reports for your all your campaigns.

About Sarah Blake

Sarah Blake is the head of Optimisation at Quirk eMarketing. Sarah has a Bachelor of Science from the University of Cape Town and she lectures in eMarketing. Sarah compiled the Quirk textbook – eMarketing: The Essential Guide to Online Marketing and is an author of Kotler’s Principles of Marketing: Global and Southern African Perspectives. She has worked with clients across a number of industries, including MWEB, South African Tourism, Sun International and Warner Brothers. Sarah started in the world of online with Firebox.com, a leading UK online retailer based in London, and has worked with world renowned paid search firm Clicks2Customers.

To find out more about these workshops and how to register please contact Dianne on 021 462 7353 or [email protected]. You can also visit http://www.quirk.biz/courses and to download an information pack or register online.

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