Exclusive: Inside Look At The Pivot25 Startups [Part 1]

All this week, Afrinnovator is going to be bringing you an exclusive look at the 25 startups making East Africa sit up straight as they gear up to launch their apps at Pivot25, East Africa’s premier mobile app and developer conference.

Bringing you an inside look at each startup in 160 characters, which if you may not be familiar is the same number of characters that form 1 SMS message. Get ready for a sneak peek of the 25 of the hottest apps in Africa brought to you by Team Afrinnovator including some great coverage of their demos on the big day and in the buildup to the conference.

Our format is simple, they give us their pitch, the problem they are trying to solve and the people behind it.

In no particular order:

The Pitch: NikoHapa is a location system that rewards customers for checking in at their favorite shops, and gives retailers the data they need to best serve their market.

The Problem: Businesses in east Africa (and globally) have few levers to engage, retain, and communicate with their market, and reward their most loyal customers.

The People: Bernard Owuor – Co-Founder, Jeremy Gordon – Co-Founder, Caine Wanjau – Co-Founder

The Pitch: My Social Mobile delivers Voiced alerts from Facebook/Twitter as one listens to their Music. Hear who has tagged you, re-tweeted your tweets among others.

The Problem: We’re adding value to people who love music and social networks by bridging the two. You don’t have to stare at your screen to get your latest updates.

The People: Team Lead – Wesley Kirinya, Business Advisor – Adelaide Akinyi, Consulting Product Manager – Hilda Moraa, Software Developer – Jimmi Kigen

The Pitch: Mfarm Ltd is a software solution and agribusiness company. We give farmers information on market prices of farm produce, direct market and cheaper farm input via SMS.

The Problem: M-farm brings transparency to the agribusiness. It solves offers of meager prices from middlemen, delayed payments and inaccurate weather information.

The People: Angela, Head of Planning and Business Development, Susaneve Oguya, Co-Founder and CTO, Jamila Abass, Co-Founder and CEO, Linda Kwamboka, Co-Founder and Marketing Manager

The Pitch: Kopo Kopo offers a web-based platform that lets SMEs integrate their mobile money accounts with their back-end management systems.

The Problem: Kopo Kopo enables SMEs in ‘the long tail’ to offer robust, integrated B2C and C2B mobile money services to their customers.

The People: Dylan Higgins – CEO, Tom Bostelmann – CTO, Ben Lyon – Vice President of Business Development, Dennis Ondeng – Director of Platforms, Kibet Yegon – Web Developer , Laura Spiekerman – Director of Marketing, Zach Friedman – Business Development Associate

So this is part one and as the week goes on, we’ll bring you more startups and their respective pitches, solutions and people.

What are your thoughts and what are you looking forward to from Pivot?