Kenyan mobile tech startup MFarm, launched at the first IPO48 contest in Nairobi in October 2010 by the all-girl tech team of Jamila, Sue and Linda. The 48 hour “idea-to-business” contest pit them against more than a dozen other contenders and they came out top winning £10,000 from Kresten Buch and HumanIPO.
In 20122, MFarm was a finalist at Pivot25 (now PivotEast)
Their product? A mobile-based solution that gives farmers across Kenya daily commodity pricing, and getting access to market and suppliers through group buying and selling:
1. Daily Market price information
2. Group Buying by farmers
3. Group Selling by farmers through the SMS & web
They’ve now been selected as finalists for The Unreasonable Institute, and as Afrinnovator’s been witness to their success from their conception over a weekend to the milestones they’ve achieved in their incubation at the m:Lab East Africa we’re proud to share in their success.
The Unreasonable Institute is one of the world’s foremost impact accelerators, supporting high-impact entrepreneurs through a process of selection to pick 25 of them from across the globe for their remarkable program. MFarm are among these finalists. Their challenge like all other finalists of the program is to raise $10,000 within 50 days with the minimum amount that be sent in being $10!
To support them (and we encourage you to!) you can do it through The Unreasonable Institute Marketplace or Kenya’s revolutionary mobile money service, M-Pesa below:
- Marketplace: https://marketplace.unreasonableinstitute.org/project/m-farm/
- M-Pesa: Pay Bill Number 531300 Account Number MFARM or 0712502130
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