Buni Media is announcing the launch today of Buni TV, its new web and mobile Pan-African digital video platform.
By showcasing the best, most innovative and visually arresting content being currently produced in or about Africa and distributing it new audiences on the continent and abroad, Buni TV (www.buni.tv) aims to become the premier destination for independent African video.
At launch, the platform will offer the entire 5 seasons of the very popular Kenyan political satire The XYZ Show (produced by parent company Buni Media), award-winning Kenyan animation films like Kwame Nyong’o’s The Legend of Ngong Hills, documentaries by Egyptian filmmaker Abu Bakr Shawky, Nigerian children TV program Bino and Fino, music videos from across the continent, as well as content provided by its partnership with Scotland’s Africa in Motion film festival. Buni TV will also act as a curator, showcasing film trailers and other videos already existing online but notoriously hard to find.
“There is actually quite a lot of remarkable, high-quality African content out there, but it’s often scattered over niche sites and very difficult for African audiences to find. Buni TV editors will do the leg work for our audience and select only what is worth their time. Buni TV wants to become the number one destination to watch modern, creative African content online and on mobile,” said Marie Lora-Mungai, CEO of Buni Media.
Whereas others African video platforms seem to target only the diaspora market, Buni TV wants to bring its content in priority to the continent’s under-served audience. Anticipating Africa’s upcoming mobile video boom, Buni TV developed a light, user-friendly mobile site that works on most smartphones and can be accessed at m.buni.tv.
Buni TV’s platform was developed by Asilia and designed by Barbara Muriungi. “Buni TV comes at a timely stage in the telling of the African story. Rather than outsiders making films about Africa, Africans are also able to do so, and showcase them not just to the outside world but to other Africans”, they said.
Streaming videos on Buni TV will initially be free with advertising. Buni TV will share the revenue made from advertising around their work with the filmmakers on a 50-50 basis. In the future, the platform will develop a subscription option to allow access to premium content.
“Buni TV has been developed by filmmakers for filmmakers and film lovers. We know what it means to be independent creators. In Africa like everywhere else, distribution is a major challenge: how to find the right audience for your work, how to get your work in front of that audience, and how to generate revenue from that audience. We’ve built Buni TV to provide a solution to that problem,” said Marie Lora-Mungai, CEO of Buni Media.
About Buni Media:
Buni Media (www.bunimedia.com) is a multi-media company based in Nairobi, Kenya and Los Angeles, California. It is the production outlet behind The XYZ Show, Africa’s first political satire program featuring life-size latex puppets. The XYZ Show (www.xyzshow.com) reaches an audience of more than 8 million people every month through its various platforms.