Critical Mass in Mobile Money: Case of Marketing and Distribution & Math in Unpacking M-Pesa's Meteoric Rise

Creating a viable mobile money service is fundamentally a question of marketing (driving appropriate use cases tapping into clear customer pain points) and distribution (creating a sufficiently dense, liquid agent network). But success on both fronts requires getting to scale quickly: on the marketing side because payment solutions are only really useful if enough other people and businesses […]

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Nigeria Telecommunications, Mobile and Broadband Report

Nigeria is one of the biggest and fastest growing telecom markets in Africa, attracting huge amounts of foreign investment, and is yet standing at relatively low levels of market penetration.

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The most exciting mobile apps from Africa

The following is a guest post by Rudy De Waele, CEO & Founder of Nyota Media. The article is based on the below embedded slideshow which is a result of his company Nyota Media‘s latest research and in-depth analysis of the African mobile market focusing on the most progressive Sub-Saharan countries. Included are lots of statistics on mobile and 3G penetration, […]

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E-commerce & Mobile Payments in Africa will not scale without Business Process Integration

E-Commerce (or M-Commerce) and Mobile Payments in Africa gets a lot of attention.  I get a number of mobile payments pitches every month, and you can imagine how tough my skin has become over the last 6 months. Especially as I have personally transitioned from a plastic world into a mobile money world- I carry […]

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Technology Transforming Elections in Africa

This article is a follow up to a previous article on ‘The Influence of Technology on Governance in Africa‘ in which we observed how technology is shaping how governments operate, how citizens expect their governments to operate, and the interaction between government and citizenry. We summarized the impact of technology on the ‘citizen’ (people) side […]

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Powering Up: Innovating to Solve the Cost of Energy in Africa

Oil and natural gas discoveries across multiple African countries have graced the headlines of many local and international media outlets this past year. 2012 has seen many governments in Africa experience renewed enthusiasm as prospects for economic progress loom amidst multiple oil and gas discoveries across the continent, creating new emerging oil producing countries on […]

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Mobile Technology in East Africa

In this presentation I take a look at some statistics about mobile technology in Eastern Africa, looking at specific countries in the region. Overall, the observations are quite consistent: Feature phones still rule Mobile penetration is increasing steadily in each country Mobile is the primary means by which people are accessing the internet The majority […]

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How To: Set Off In Mobile Advertising in Africa – "Please Call Me", WAP, Metrics & More

It’s amazing what you can fit into 110 characters or less. I am constantly receiving please call me messages from my cousin who is a university student and on the please call me is a small piece of text based advertising, an insurance policy to be exact. A please call me (or PCM as they […]

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Where Opportunities Lie in the African Mobile Space

This is the second in a 4-part series on Africa: The Present frontier.  Africa straddles two realities. One is underpinned by the belief that Africa is the next frontier and measures the continent’s progress against an expected trajectory and momentum modeled on that which developed economies have followed in the past. As the continent leapfrogged […]

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Disrupting SMS Apps Space: Telerivet's Distributed Mobile SMS service using Android Phones

Most web and mobile startups in Africa need to have to some sort of messaging or notification layer that incorporates SMS. Wider businesses, large and small also too to communicate with customers . I have certainly blogged about the importance of SMS platforms for innovation in Africa. It is simply the best way to distribute […]

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