Critical Mass in Mobile Money: Case of Marketing and Distribution & Math in Unpacking M-Pesa's Meteoric Rise

Creating a viable mobile money service is fundamentally a question of marketing (driving appropriate use cases tapping into clear customer pain points) and distribution (creating a sufficiently dense, liquid agent network). But success on both fronts requires getting to scale quickly: on the marketing side because payment solutions are only really useful if enough other people and businesses […]

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Conference Review: Mobile Entertainment Africa 2011

In-depth coverage of Mobile Entertainment Africa, the continent’s inaugural conference on the convergence of African entertainment and mobile phones organised by All Amber at the One and Only Resort in Cape Town.

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Get a discount on Quirk Social Media workshops in Cape Town and Johannesburg

Grab your colleagues and friends, because Quirk Education, the leading provider of digital marketing education, is offering a 50% group buying discount for two exclusive Social Media workshops being held at the end of July – one in Cape Town and one in Jozi. Quirk Education specialises in online learning and has mastered this method […]

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Quirk Celebrates 12th Anniversary

A big happy birthday from us at Afrinnovator to the cool guys over at Quirk eMarketing, Africa’s foremost full service emarketing company! Twelve years! That is how long Quirk, the marketing agency that’s “Born Digital” has been pioneering the Interneton behalf of clients, ever since those lonely days back in Rob Stokes’ garage. Over a […]

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Learn WebPR, SEO and Mobile Marketing with Quirk Education

The refreshed brain and revived ambition that accompany the beginning of a new year make this the best time to update your marketing skills. Quirk Education makes it easy to sharpen your skills and propel your career by offering convenient online courses in a range of digital marketing disciplines in February. The new semester kicks […]

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Startup Watch: Gyst Search, Nigeria

‘Startup Watch‘ is a new series we are starting this year, taking a look at neat startups around Africa. Today, we look at Gyst, a local search engine from Nigeria. What is it? Gyst (Twitter; Facebook) is run by Nigerian advertising company, E-Motion. The site creates a platform for people to add businesses to a […]

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BuzzCity Kenya Mobile Stats Follow-up: Behind the Numbers

We recently published some statistics about the Kenyan mobile phone user based on a survey done by mobile media company, BuzzCity. The stats raised a few eyebrows among Kenyan mobile users as to some statistics especially those concerning gender and age groups. So we dug deeper to find the basis of these statistics and the […]

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Quirk's Online Reputation Management Tool BrandsEye Applied to TEDxNairobi

Quirk eMarketing is a pretty innovative company, the full service digital marketing agency has successfully spun off and grown to pretty big success it’s crowdsourcing platform, IdeaBounty. We now turn our eyes to another of Quirk’s cards in the pocket – BrandsEye. BrandsEye is an Online Reputation Management (ORM) tool that promises to help brands […]

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Mobile Marketing Summit 2010 Recap – It's Time for Mobile!

Kristi Hansen, from Quirk eMarketing took time to recap the recently held Mobile Marketing Summit that was held in Sandton, Johannesburg. Kristi says ‘It’s time for mobile!’. Read  for more from the conference… Mobile is interactive, always on, highly targetable, cost-effective and beautifully measurable. These were just a few of the key takeouts from the […]

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IdeaBounty: Crowdsourcing Creatives

[podcast]http://www.afrinnovator.com/afrincast/AfrinCastEpisode008IdeaBounty.mp3[/podcast] Very recently we did an article surveying some prominent startups/projects in/from Africa built around a crowdsourcing model. One of these was IdeaBounty from South Africa which is using crowdsourcing to get ideas for creative work (such as advertising and marketing campaigns) for big brands. They’ve done work for brands such as FNB, Capitec (both […]

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