Africa Social Networking/Social Media Pulse Check

by: Will Mutua

Back in 2008, in an article on socialmediatoday.com titled ‘Why Social Media in South Africa Will Fail’, the author makes a rather daring assertion: … social media and social media marketing and social media strategy is an almost pointless pursuit for businesses in South Africa… Perhaps the image projected of Africa may in times past have led one to believe that there are other more pressing issues to deal with in Africa. I mean, this is Africa we’re talking about, there’s hunger and disease to be dealt with before we can consider the social media as something of significance to the...Read More