Critical Mass in Mobile Money: Case of Marketing and Distribution & Math in Unpacking M-Pesa's Meteoric Rise

Creating a viable mobile money service is fundamentally a question of marketing (driving appropriate use cases tapping into clear customer pain points) and distribution (creating a sufficiently dense, liquid agent network). But success on both fronts requires getting to scale quickly: on the marketing side because payment solutions are only really useful if enough other people and businesses […]

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Looking North: Investigating Technology Innovation & Entrepreneurship in North Africa

Much of our focus in the past has centered around Sub-Saharan Africa and in particularly key ‘hubs’ in the region – Nigeria in Western Africa, Kenya in Eastern Africa and South Africa in Southern Africa. However, it goes without saying that though these areas are much discussed and have received a lot of attention for […]

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Exclusive: Infographic on Pivot East 2012 – Statistics, Quotes & Highlights

We brought some coverage the past few weeks on Afrinnovator of East Africa’s mobile apps developer conference Pivot East. From the pre-event infographic on “What startups want from Pivot East in 2012” and the Live Blog of Day 1 and Day 2 of the event, not to mention the announcement of the eventual winners Ma3Racer. […]

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Why You Must Never Forget About the Humble Feature Phone in Africa

Jonathan Hoehler is Chief Technical Officer and Business Analyst at Starfish Mobile International based out of Johannesburg, South Africa. With over 8 years in the mobile telecoms space in Africa, he’s been an evangelist frequently seen on the conference circuit speaking and presenting on the future of mobile on the continent. Follow him on Twitter […]

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An East African Mobile Entertainment Overview: Music Discovery, Nano-economics and Mobile Money

Recently, All Amber invited Afrinnovator down to cover and participate in Mobile Entertainment Africa. Below is a summary of that first talk, which painted a snapshot of some trends and key learnings from the East African mobile entertainment scene. Silicon Savannah: the new catchphrase describing the East African and Kenyan region, the innovation and dynamism […]

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Conference Review: Mobile Entertainment Africa 2011

In-depth coverage of Mobile Entertainment Africa, the continent’s inaugural conference on the convergence of African entertainment and mobile phones organised by All Amber at the One and Only Resort in Cape Town.

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Africa Mobile Web Pulse Check

Mobile phone technology has revolutionized the African continent in so many ways. The mobile phone has been for many an African the first real (or at the very least, most sophisticated) computing device they have encountered that has connected them in a significant manner to other people across borders and across time, hence becoming a significant game changer in the […]

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Africa Social Networking/Social Media Pulse Check

Back in 2008, in an article on socialmediatoday.com titled ‘Why Social Media in South Africa Will Fail’, the author makes a rather daring assertion: … social media and social media marketing and social media strategy is an almost pointless pursuit for businesses in South Africa… Perhaps the image projected of Africa may in times past […]

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Analysing The Impact of Safaricom’s New Internet Browsing Tariff & Their Outlook on Data for 2011

Kenyan integrated telecoms firm Safaricom today introduces a new tariff. Far from the confusing days of multiple tariffs, Safaricom recently aggregated all voice-related tariffs to the single “Uwezo” tariff. Today, Safaricom makes a leap forward with the country’s first data-focused tariff, priced at Ksh. 2 per minute. Afrinnovator’s Mark Kaigwa uncovers the impact of this move in the competitive telecommunication landscape.

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Breaking: Safaricom Introduces 2 Ksh. Per Minute Internet Browsing Tariff

Kenyan integrated telecoms firm Safaricom launches the market’s first data-focused tariff targeted at maintaining their lead in the market. Afrinovator’s Mark Kaigwa look at the statistics of Safaricom’s performance in the data market and where the new tariff fits in.

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