Just-a-band produces the most viral campaign yet – Makmende

The power of social media is finally making corporates think a lot harder in Kenya. Just-a-band, a Kenyan music group has produced a viral campaign following the release of there second single from their latest album, 82. In a matter of days, the name makmende is on the lips, statuses and text messages of tens of thousands, and many more as I type this post. This is a great feat and an eye opener of how social marketing can hardly be overlooked in Kenya.


The Wall Street Journal: Kenya Launches Country’s First Viral Video

Ethan Zuckerman says Makmende is so huge he can’t fit on Wikipedia

Others covering this story:

  • Moses Kemibaro: Is Makmende Kenya’s first “viral” internet sensation?
  • Ndesanjo Macha of Global Voices Online
  • African Digital Art: Makmende